Michelin Group is active
on all continents, from China to Brazil and from The United States
of America to Germany and Russia. Michelin manufactures and sells
tyres for all kinds of vehicles, publishes maps and guides and
operates a number of digital services in more than 170 countries.
Corporate Governance
For over 140 years, Michelin has
operated as Partnership by Shares. An ideal framework for the
development of a stable base of highly committed managers in pursuit
of long-term strategies.
History
From invention of the radial tyre
to Pax System, and from the first gastronomic guide to the steel
wheel, Michelin has played an active role at every stage of the
automotive adventure.
Strategy
A global player present on all
tyre markets, Michelin intends to remain world No.1 in tyres and
mobility assistance through a strategy built around promoting
“better mobility” and, on the strength of the outstanding
quality of its brands, maintain all-round excellence in innovation,
products and services.
The Group takes advantage of its
strong local presence to adapt to the specific features of the
markets. It pursues a strategy of sustained organic growth, backed
by selective acquisitions and partnerships to penetrate new markets.
Michelin’s objective is to
perform well over the long term by growing faster than the market
on the attractive segments that it has chosen, developing its
positions in high-potential regions, reducing its overheads and
increasing its flexibility and proactivity.
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