Company Profile

Americans have been driving with confidence on Uniroyal Tyres since 1892, although back then we were known as the U.S. Rubber Company.

Uniroyal tyres are chosen by so many different people, for so many different reasons and for so many different vehicles, that they have become a trusted part of the lives of millions of Americans.

Uniroyal Tiger

The Uniroyal tiger, with its windshield-like eyes, expressive brows and large, gripping paws, has been our well-known and well-loved mascot since 1964. Over the years, the Uniroyal tiger has come to symbolize the tradition, perseverance, and pride that have been a part of the Uniroyal brand long before the tiger's first day on the job.

Their Innovations

Today, the Uniroyal brand continues to go the extra mile for you by putting all of our effort into making high quality, durable car and truck tyres that today's drivers can afford.

Their tyres provide all the features and benefits you consider important in a high-quality, dependable tyre. Just take a look at their latest innovation -- the Laredo® Cross Country, a SUV and pick-up tyre built to conquer everyday adventures.