Company Profile

Vredestein Banden B.V.: A special company with a unique combination of independence, market-orientation, creativity and flexibility. Vredestein's strategy is crystal clear: to produce tyres with an optimal price-quality ratio.

Quick decisions

As a middle-sized, independent tyre manufacturer, the best way to implement this strategy has been to opt for a flat organisational structure. Decisions can be taken quickly and reliably, and enable an even faster development of original products.

A Wide Range

Thanks to heavy investment over the recent years, the production equipment in the Enschede-based premises is state-of-the-art. It is perfectly geared to the complex task of producing an incredibly wide range of tyres on one site. Car tyres for summer, winter and the ever-more popular all season tyre. Tyres for vans, tyres for tractors and tyres for a whole host of agricultural and industrial applications. And, of course, our unique spare tyre concept.

History

Although active in producing rubber goods as far back as 1909, the modern Vredestein concern was established in 1946. Now as then, Vredestein Tyres B.V. is dedicated to the development, production, marketing, sales and distribution of tyres for passenger cars, agriculture and industry.

The setting up of a new business so soon after the Second World War required both courage and insight. The factory in Enschede was a joint Dutch-American venture, formed between Vredestein and BF Goodrich, and welcomed at a time when much of the area's industry was in ruins.

The fledgling company started by producing tyres that - although a real hit Stateside - were susceptible to skidding on Europe's roads of the time. Thus, in the pioneering spirit for which Vredestein was later to become renowned, a new tyre was developed matching specific European requirements. In a quaint touch so reminiscent of those days, the Profilux was sold in a wrapper to reinforce the message of quality.

The Profilux was the first of two prominent products of the fifties and sixties. Like its predecessor, the Masterlux helped Vredestein become a force in the tyre market - boosted by advertising which would raise the heckles of anyone even remotely PC-inclined today.